This is very cool - and something we have talked about years ago..... great idea and very good for recycling. Our only concern was the fact only adults with a big craft knife and a lot of time can assemble it. That and whatever chemicals / dirt the box may have on / in it after being trucked or shipped around the planet..... eek(!)

HAHA! Told you so! ;) 

One in seven parents actually report that their children played longer with Christmas present packaging than the actual toy, with almost twice as many parents saying their children preferred playing with boxes than gadgets:http://www.ribena.co.uk/ribena-plus-play/

We asked designers to show us how we should show everyone our fantastic BoxiToyz products....
We had over 100 entries.... I hope you like our new look!